After wowing consumers in London, Paris, Toronto, Bangkok and Karachi, Magnum celebrated the opening of its second pleasure store in Pakistan & all of South Asia with a glam opening night.

The new 3-storey Magnum Pleasure Store in Lahore’s Defence Z Block on May 30th generated much excitement and buzz at its opening where you could indulge in pure Belgium chocolate, hang in with fellow chocoholics and make your chocolate dreams come true.

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